Business Cases for Bitcoin
The big picture and the focus
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Do not get tripped up the concept of "crypto", or "blockchain technology". The only use case for blockchain is censorship resistant money.
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At this moment the best investment is to hold Bitcoin.
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The businesses in Bitcoin aim to solve the following problem:
- Help overcome the technical challenges of securing non-custodial bitcoins: co-signing, vault, inheritance. See Casa, unchained capital, etc.
- Provide liquidity for moving the underlying bitcoin across layers or assets: trading, swap. See Boltz, Lnmarkets, Loop etc.
- Provide infrastrucure support for running nodes and other open source services: See voltage, umbrel, etc.
- Provide payment services, custodial or non-custodial, see Zeus, Phoenix, Breeze, wos, etc
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Our focus should be the last one, providing payment services on top of Lightning network.
Lightning Network (LN) is becoming the common language of Bitcoin
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Bitcoin is already proven to be a store of value, now LN can make Bitcoin a medium of exchange.
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Lightning is the common language of the Bitcoin economy, enabling interoperability between different subnetworks and protocols.
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Incentives within the Lightning network encourage the movement of Bitcoin and the use of Lightning as a rail for communication.
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The goal is to provide a seamless user experience for Lightning transactions and make Bitcoin a common language for payments.
Wallet / Lightning Service Provider (LSP)
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There is a need for both custodial and non-custodial solutions, with a growing focus on self-custodial options.
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Custodial lightning wallets
- Walletofsatoshi is the business model
- An accounting system + a big LN node
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Non-custodial lightning service
- The business model is LSP: providing instant channels and liquidity for fees
- Poster child in this category: Phoenix, Breez, Zeus
Bitcoin Bank / Mint
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This is really in early stage, but the potential is big.
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The model is based on the open source project LNBits - it is an accounting system sitting on top of a funding source, which usually is self custodial LN node.
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Besides LNBits, Chaumian ecash on top of Bitcoin is being developed as we speak. There are two flavors: cashu ecash and fedmint ecash. The latter is federated while the former is not.
Exmaple Bitcoin only businesses
| name | Web URL | Short Description | Category | Date Founded |
|---|---|---|---|---|
| Phoenix Wallet | https://phoenix.acinq.co/ | Non-custodial Lightning wallet for Android | Wallet Service | 2019 |
| Breez Wallet | https://breez.technology/ | Non-custodial Lightning wallet for iOS and Android | Wallet Service | 2018 |
| Zeus | https://zeusln.app/ | Non-custodial Lightning wallet that connects to your own node | Wallet Service | 2018 |
| LNMarkets | https://lnmarkets.com/ | Bitcoin derivatives trading platform using Lightning Network | Liquidity Provider | 2020 |
| Voltage | https://voltage.cloud/ | Bitcoin and Lightning Network infrastructure provider | Infrastructure Support | 2020 |
| Boltz | https://boltz.exchange/ | Non-custodial Bitcoin and Lightning Network exchange | Exchange Service | 2018 |
| Loop (by Lightning Labs) | https://lightning.engineering/loop/ | A non-custodial service to move funds between the Bitcoin blockchain and Lightning channels | Liquidity Management | 2019 |
| Casa | https://keys.casa/ | Bitcoin self-custody solutions and multi-signature security | Wallet Service / Security | 2018 |
| Unchained Capital | https://unchained.com/ | Bitcoin financial services including collaborative custody and bitcoin-backed loans | Financial Services | 2016 |
| Wallet of Satoshi | https://www.walletofsatoshi.com/ | Custodial Lightning wallet for iOS and Android | Wallet Service | 2018 |
| River Financial | https://river.com/ | Bitcoin-only financial services platform | Financial Services / Exchange | 2019 |
| Swan Bitcoin | https://www.swanbitcoin.com/ | Bitcoin savings and investment platform | Financial Services | 2019 |
| Blockstream | https://blockstream.com/ | Bitcoin infrastructure and financial services | Infrastructure / Financial Services | 2014 |
| BTCPay Server | https://btcpayserver.org/ | Self-hosted, open-source bitcoin payment processor | Payment Processing | 2017 |
| Bitrefill | https://www.bitrefill.com/ | Gift cards and mobile top-ups with Bitcoin and Lightning | Retail Services | 2015 |
| Blue Wallet | https://bluewallet.io/ | Bitcoin and Lightning wallet | Wallet Service | 2018 |
| Muun Wallet | https://muun.com/ | Non-custodial Bitcoin and Lightning wallet | Wallet Service | 2015 |
| Bisq | https://bisq.network/ | Decentralized Bitcoin exchange | Exchange Service | 2014 |
| Strike | https://strike.me/ | Bitcoin payment and remittance app | Payment Service | 2018 |
| Coldcard | https://coldcard.com/ | Bitcoin-only hardware wallet | Hardware Wallet | 2018 |