Business Cases for Bitcoin

The big picture and the focus

  • Do not get tripped up the concept of "crypto", or "blockchain technology". The only use case for blockchain is censorship resistant money.

  • At this moment the best investment is to hold Bitcoin.

  • The businesses in Bitcoin aim to solve the following problem:

    1. Help overcome the technical challenges of securing non-custodial bitcoins: co-signing, vault, inheritance. See Casa, unchained capital, etc.
    2. Provide liquidity for moving the underlying bitcoin across layers or assets: trading, swap. See Boltz, Lnmarkets, Loop etc.
    3. Provide infrastrucure support for running nodes and other open source services: See voltage, umbrel, etc.
    4. Provide payment services, custodial or non-custodial, see Zeus, Phoenix, Breeze, wos, etc
  • Our focus should be the last one, providing payment services on top of Lightning network.

Lightning Network (LN) is becoming the common language of Bitcoin

  • Bitcoin is already proven to be a store of value, now LN can make Bitcoin a medium of exchange.

  • Lightning is the common language of the Bitcoin economy, enabling interoperability between different subnetworks and protocols.

  • Incentives within the Lightning network encourage the movement of Bitcoin and the use of Lightning as a rail for communication.

  • The goal is to provide a seamless user experience for Lightning transactions and make Bitcoin a common language for payments.

Wallet / Lightning Service Provider (LSP)

  • There is a need for both custodial and non-custodial solutions, with a growing focus on self-custodial options.

  • Custodial lightning wallets

    • Walletofsatoshi is the business model
    • An accounting system + a big LN node
  • Non-custodial lightning service

    • The business model is LSP: providing instant channels and liquidity for fees
    • Poster child in this category: Phoenix, Breez, Zeus

Bitcoin Bank / Mint

  • This is really in early stage, but the potential is big.

  • The model is based on the open source project LNBits - it is an accounting system sitting on top of a funding source, which usually is self custodial LN node.

  • Besides LNBits, Chaumian ecash on top of Bitcoin is being developed as we speak. There are two flavors: cashu ecash and fedmint ecash. The latter is federated while the former is not.

Exmaple Bitcoin only businesses

name Web URL Short Description Category Date Founded
Phoenix Wallet https://phoenix.acinq.co/ Non-custodial Lightning wallet for Android Wallet Service 2019
Breez Wallet https://breez.technology/ Non-custodial Lightning wallet for iOS and Android Wallet Service 2018
Zeus https://zeusln.app/ Non-custodial Lightning wallet that connects to your own node Wallet Service 2018
LNMarkets https://lnmarkets.com/ Bitcoin derivatives trading platform using Lightning Network Liquidity Provider 2020
Voltage https://voltage.cloud/ Bitcoin and Lightning Network infrastructure provider Infrastructure Support 2020
Boltz https://boltz.exchange/ Non-custodial Bitcoin and Lightning Network exchange Exchange Service 2018
Loop (by Lightning Labs) https://lightning.engineering/loop/ A non-custodial service to move funds between the Bitcoin blockchain and Lightning channels Liquidity Management 2019
Casa https://keys.casa/ Bitcoin self-custody solutions and multi-signature security Wallet Service / Security 2018
Unchained Capital https://unchained.com/ Bitcoin financial services including collaborative custody and bitcoin-backed loans Financial Services 2016
Wallet of Satoshi https://www.walletofsatoshi.com/ Custodial Lightning wallet for iOS and Android Wallet Service 2018
River Financial https://river.com/ Bitcoin-only financial services platform Financial Services / Exchange 2019
Swan Bitcoin https://www.swanbitcoin.com/ Bitcoin savings and investment platform Financial Services 2019
Blockstream https://blockstream.com/ Bitcoin infrastructure and financial services Infrastructure / Financial Services 2014
BTCPay Server https://btcpayserver.org/ Self-hosted, open-source bitcoin payment processor Payment Processing 2017
Bitrefill https://www.bitrefill.com/ Gift cards and mobile top-ups with Bitcoin and Lightning Retail Services 2015
Blue Wallet https://bluewallet.io/ Bitcoin and Lightning wallet Wallet Service 2018
Muun Wallet https://muun.com/ Non-custodial Bitcoin and Lightning wallet Wallet Service 2015
Bisq https://bisq.network/ Decentralized Bitcoin exchange Exchange Service 2014
Strike https://strike.me/ Bitcoin payment and remittance app Payment Service 2018
Coldcard https://coldcard.com/ Bitcoin-only hardware wallet Hardware Wallet 2018